Case Studies - Xbox 360

Microsoft used electroluminescent technology to promote the launch of Halo 3, which is their biggest selling video game ever. Numerous A0 electroluminescent panels were produced by EL International who then distributed the products across Europe into the leading video game stores attracting the attention of millions of people.

Microsoft, another regular customer of EL International is increasingly impressed with the ever changing EL technology and the response it generates from their customers during their promotion period. It is clear to them that the product increases the brand awareness and sales.

Using electroluminescent technology for this campaign proved itself to be an extremely useful marketing tool as it is generated increased impulse buying from their customers.