Case Studies - Smirnoff

In 2009, Smirnoff were looking for innovative POS displays in bars across South Africa that would ensure their brand would be the first to get noticed. EL International produced an eye catching animation, fully illuminating the panel with multiple fading parts.

The panel was produced with die-cut holes so that it could be easily mounted onto a die-cut backing plate so that the electroluminescentpanel would be rigid. The panel also had a die-cut acrylic sheet placed over the top for extra protection and for a fine finish.

It would be impossible to achieve this effect using any other technology due to the thickness of the display and also it would be far more expensive to produce.

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