Case Studies - Orange

EL International produced these electroluminescent panels for the Orange window displays for Christmas 2007. The EL International creative team worked closely with the POS agency to make sure that the Electroluminescent panels were integrated into the window stands that replicated a mobile phone.

The Electroluminescent panels were then produced to exactly the same size as in the cut out screen in the phone. When the panels illuminate, this gives the impression that the screen is illuminating and animating to attract attention to the promotional handset.

Once produced, this product was then used in over 130 stores across the UK. The campaign was extremely powerful as the electroluminescent appeal is hard to ignore.